Wichita Business Daily

What is your definition of viral marketing?

Viral marketing means different things to different people. What does it mean to you? How have you used viral marketing to improve your business either online of offline?

Public Comments

1. Viral marketing is difficult to master; but easy to define. It is something that spreads through word of mouth almost infectiously like a virus where if one person sees it, instantly that person transfers it to someone else. Viral Marketing Video --> Posted on YouTube --> Seen by Person --> Sent to others via e-mail or posted elsewhere and then the cycle continues. They just keep sending it. We tried recently to do an online marketing video for this software company and they received good press in the security industry trade journals, but the hope is to have it live on the Website and then have all users forward it to their friends. Viral marketing is the spreading of your message on a massive scale.
2. Viral marketing is named after the virus. The marketing message is set up to travel expotentially like a virus. One person tells 5 who tell another 5 who tell another 5 etc. The first successful virus campaign is often quoted as hotmail - who put a link for free email at the bottom of each email. This was when email was difficult to obtain. Nowadays emails can travel around the world in minutes as some hapless people have discovered! Nowadays yourtube and myspace work on the viral principle!